Mad About
Ideas
Crazy About
Outcomes

Combining ingenious  creativity  with maniacal  implementation.

We are problem solvers who ideate madly and execute crazily to unlock outcomes in everything that we do.

Bold ideas brought to life with obsessive execution

2018 - 2026 Ideas to Outcomes Delivered

We ideate insanely to discover the stumbling blocks in your path and break them down. Then begins our fixation on chipping away until you have a smooth path to success. 8 years on, our madness and craziness are only getting worse.

Original
Thinking
Meticulous
Rendition

Brand Strategy

We create brand design, identity, persona, and narratives, and help connect with audiences and remain engaging across channels to deliver market presence, recall, and long-term relevance.

Personal Branding

A leader's aura walks into the room before they do. We help shape leaders’ personal brands that are authentic, credible, and well 'filled with their auras'.

Creative & Campaigns

We deepen brand-consumer connect, discovering insights, turning them into ideas, and creating campaigns that stand out & deliver with aplomb.

Digital Experiences

We bring digital destinations (websites, apps), SEO, SEM, and Martech together to drive customer experience, acquisition, retention, engagement, loyalty, and business growth.

Social Media Marketing

In our truly MadNCrazy way, we help brands become truly ‘social’ and think beyond views, likes, and followers and build purposeful engagement.

IP Curation

Tired of sharing the spotlight and the rat race for visibility? We’ve got you covered. The MadNCrazy signature lies in shaping bespoke intellectual properties that echo organizational values.

Films

MadNCrazy Films helps simplify what words cannot. We combine sharp ideation with astute craft to tell brand stories and resonate with audiences.

Experiential Events

Combining custom concepts and evolving technologies, we create experiential marketing programs and events that build last-mile connects and memories for brands.

Brand Merchandize

Still staring fondly at the branded mug on your table? It must be our merchandize. From conceptualization to design, sourcing, and production, we deliver branded merchandize that consumers are delighted to receive.

Public Relations

Reputations are built through consistency. We blend clear thinking and problem solving with a pinch of madness & craziness to shape narratives people trust.

Media Planning & Buying

Media is not about being everywhere. It is about choosing the right places, moments, and audiences so ideas land where they are supposed to. We build and execute media plans that deliver the best bang for your buck.

We start by asking the right questions.
Our clients trust us to work out the right answers.

Given my public service background, the name MadNCrazy sounded unusual. However, what really stood out is the resilience and rare drive for outcomes, they have shown to bring alive Unite2Ignite: A Fire Safe India. Over eight years they have mobilized all key stakeholders to now set the stage for a campaign to make every Indian fire safety aware and alert.

Vivek Srivastava

IPS (Former DG of Fire Services, Civil Defence & Home Guard)

We have known MadNCrazy even before their official inception. In my view, they are more problem solvers than a typical agency. Every time we at SVKM have presented them with a challenge, be it a film shoot in rural hinterlands, or delivering a website in days or developing our school brands, they have taken it on with passion and more importantly exceeded expectations.

Bhupesh R Patel

Joint President, SVKM

Fire safety is not a sector where you need to communicate reliability more than anything else. Customers trust you with lives. MadNCrazy understood that immediately. Before touching the design, they spent time understanding our work and our history. The brand redesign they did felt really heartfelt and helped us look contemporary while staying familiar and trustworthy to the people who matter most.

Udit Agarwal

Director, Brijbasi

Our association with MadNCrazy goes back many years. For me the difference they bring to the table is their ability to think deeply about brand and creative design, and then express that across logos, brochures, social media, websites etc. They bring clarity and meaning to what we want to communicate, and you can see that across all platforms and even our latest annual report.

Girija Mohan

Director, Schools, SVKM

MadNCrazy thinks before they act. That matters to us. Over the years, they have supported our annual events, including our 20-year milestone, with care and clarity. They took time to understand what the occasion meant to our people. Even the gift for colleagues completing 20 years reflected thought, respect, and purpose, not just design.

Cap MP Bhasin

MD, MSC Crewing Services India

Gas is a tough category. It is functional, regulated, and rarely exciting. MadNCrazy looked at it differently and refused to believe in all of this. They brought fresh thinking to campaigns like Ab Future Ko Feel Kar, Guddu Bhaiya, and #TheGoodPrint. The ideas were unexpected yet clear. Execution followed through across print, digital, and social. The work made people pause, notice, and rethink the category.

Rahul Tandon

Director, BPCL Gas
Our customers, our pride.
Their customers, our holy grail.

If you need a partner who is mad enough to question the brief to get to the real problem and crack it, and crazy enough to see it through to the end, we should talk.

MadNCrazy is led by people who stay with the work until it speaks for itself.

The MadNCrazy Bunch

Founder & MD
Director Finance
Head-Strategy & Growth

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