2018 - 2026 CASE STUDIES THAT REFUSE TO BEHAVE
Started in 2018 with too many opinions and very little tolerance for forgettable work. Eight years later, both problems still exist.
THAT'S EXPENSIVE
Half of our brain is a strategist. The other half is a kid with a red marker. We let them argue. The work is what survives.
Started in 2018 with too many opinions and very little tolerance for forgettable work. Eight years later, both problems still exist.
Naming, positioning, narrative, tonality. Bingo!
Inside=Outside MadNCrazy works!
Campaigns run sprints.Ours run marathons.
For audiences to visit, stay and enjoy them.
We don’t post for the algorithm.We build social with pop value.
Signature ideas, concepts and assets and that become brands over time.
For a shot in the head!
Designed to stay with people long after the lights go out.
Owner’s pride!
Headlines – No Narrative - Yes
Force fits – No Reputation - Yes
Random – No Strategic - Yes
Who to? What to? When to? Where to? How to? Bullseye!
Trust us, we were coerced into listing these services, but the MadNCrazy way is to identify the core problem and curate tailored solutions which deliver seamlessly.
Don’t take our word, check out our work
Given my public service background, the name MadNCrazy sounded unusual. However, what really stood out is the resilience and rare drive for outcomes, they have shown to bring alive Unite2Ignite: A Fire Safe India. Over eight years they have mobilized all key stakeholders to now set the stage for a campaign to make every Indian fire safety aware and alert.
We have known MadNCrazy even before their official inception. In my view, they are more problem solvers than a typical agency. Every time we at SVKM have presented them with a challenge, be it a film shoot in rural hinterlands, or delivering a website in days or developing our school brands, they have taken it on with passion and more importantly exceeded expectations.
Fire safety is not a sector where you need to communicate reliability more than anything else. Customers trust you with lives. MadNCrazy understood that immediately. Before touching the design, they spent time understanding our work and our history. The brand redesign they did felt really heartfelt and helped us look contemporary while staying familiar and trustworthy to the people who matter most.
Our association with MadNCrazy goes back many years. For me the difference they bring to the table is their ability to think deeply about brand and creative design, and then express that across logos, brochures, social media, websites etc. They bring clarity and meaning to what we want to communicate, and you can see that across all platforms and even our latest annual report.
MadNCrazy thinks before they act. That matters to us. Over the years, they have supported our annual events, including our 20-year milestone, with care and clarity. They took time to understand what the occasion meant to our people. Even the gift for colleagues completing 20 years reflected thought, respect, and purpose, not just design.
Gas is a tough category. It is functional, regulated, and rarely exciting. MadNCrazy looked at it differently and refused to believe in all of this. They brought fresh thinking to campaigns like Ab Future Ko Feel Kar, Guddu Bhaiya, and #TheGoodPrint. The ideas were unexpected yet clear. Execution followed through across print, digital, and social. The work made people pause, notice, and rethink the category.