NMIMS needed to create awareness for a new academic program while also driving qualified student leads in a cluttered education marketing environment. The challenge was balancing brand credibility with lead performance.
The solution was an
We designed and executed a multi-channel admission drive spanning website design, print advertising, audio-visual content, and targeted digital campaigns. The communication focused on career readiness, outcomes, and institutional credibility, while digital journeys were optimised for lead capture and follow-up.
The campaign successfully increased awareness of the new program and delivered a steady flow of relevant admission leads, supporting NMIMS’ enrolment objectives within the campaign window.
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